What is ROAS and How to Improve it ?

Every industry has its own secret language, AKA Technical language. It’s the same in paid advertising. The term ROAS can be overwhelming for beginners. But trust me, it’s not as complex as it feels. The term ” ROAS ” stands for return on ad spend. What does that mean? It’s the money you have made by spending a specific amount on ads. It’s like ROI ( return on investment ).

Is ROAS important??

Yeah, of course. Basically, it’s the main thing you are working for. ROAS is a main metric in PPC. If you want to judge whether a campaign is working or not based on a single metric, then it’s ROAS.

How Much ROAS should be??

Well, it depends on the type of business. But in general, if your ROAS falls under 2 then it’s considered as a poor ROAS anything above 2 or 3 is perfectly fine. It means your ads are performing well.

How to increase ROAS?

ROAS depends on various things, if all the things are fine but your landing page speed is too slow it takes long to load then the user will not wait. It is one of the most common mistakes out there. So you have to check and balance all the things.